Corporate Identity and Design

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© 2008 Gary Newman Design • Updated 9/20/2008

If you run a business, there are probably few things as important to its success as its brand, or corporate identity. You want to be remembered, and your business image to be identified with your product or service. Big companies employ lawyers to protect their mark from infringement or abuse.

Corporate Identity can be found in the design of a logo, of course, but could also be in the chosen name, a color (UPS brown), or even a sound (the Intel chime).

Corporate Design is the graphical depiction of a product, or one that serves to further the product or business.

Corporate branding is never more prominently displayed than on the Business Card. Here are some samples we've designed.